Google has posted 53 changes that effect search results to help improve and
increase the quality of the websites, local listings in the search results.
What is amazing about the implements algorithm changes is that they are on
the heels of two Panda updates that happened over a week and a Penguin update
(I feel like I’m at the zoo!).
In case you’re wondering what these zoo animals are all about.
Penguin Algorithm Update is about catching people who spam Google’s search
results or purposely do things to rank better that are against Google’s
publisher’s guidelines. Panda Algorithm Update(s) are about targeting low
quality website’s attempting to get ranked.
Many of these changes were implemented later in April and we will not know
the complete effects on rankings and search engine optimization until we
interpret measurement tools like Google Analytics, Google Webmaster ... (more)
New company level certification presented by Google to Smartfinds Internet
marketing for meeting Adwords Management requirements
March 15, 2012 (Birmingham, MI): Smartfinds Internet Marketing
(http://www.smartfindsmarketing.com), an Internet Marketing pioneer for more
than 20 years and leader in web marketing including Google Adwords
Advertising Management has received the new company level partner
certification by Google. Smartfinds Internet Marketing, a web marketing
agency, has met eligibility criteria which include passing a minimum of two
certification exams, illustrating p... (more)
Ongoing FREE webinars (http://www.smartfindslocallisting.com/webinar.php)
entitled, An Introduction to the Benefits of Local Business Listings, are
scheduled to take place. The webinars are being hosted by SmartFinds Internet
Marketing, with two upcoming sessions scheduled for Wednesday, February 24th
at 10:00 a.m. EST and Thursday, February 25th at 2:00 p.m. EST. The free
webinars will provide business owners with an opportunity to learn the many
ways that local business listings can positively impact their bottom line
through local business marketing.
SmartFinds Internet Market... (more)
Geographic marketing is a uniquely effective opportunity for business
marketing teams to fully optimize their local business listings online. Many
businesses have gone down the path of claiming their local business listings,
but we have seen two distinct problems. The first is that while the local
business listings have been claimed, they are only claimed at Google Places.
That doesn’t necessarily benefit the overall geographic marketing process
on the web, which we will discuss further.
Let’s discuss briefly why there is more to geographic marketing than Google
Places. You will... (more)
The number of service providers that are attempting to help the local
business and the small business to get listed are on the rise as the Internet
becomes more valuable to the local businesses. What is strange is that in
most of these cases the business is already listed! If you have a phone
number for your business you are already listed with the major search engines
and the major websites that focus their attention on the local market.
The local listing websites can be broken down into four major categories that
include with some examples:
* Search Engines (Google, Yahoo, Bing... (more)