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Google has posted 53 changes that effect search results to help improve and increase the quality of the websites, local listings in the search results. What is amazing about the implements algorithm changes is that they are on the heels of two Panda updates that happened over a week and a Penguin update (I feel like I’m at the zoo!). In case you’re wondering what these zoo animals are all about. Penguin Algorithm Update is about catching people who spam Google’s search results or purposely do things to rank better that are against Google’s publisher’s guidelines. Panda Algorithm Update(s) are about targeting low quality website’s attempting to get ranked. Many of these changes were implemented later in April and we will not know the complete effects on rankings and search engine optimization until we interpret measurement tools like Google Analytics, Google Webmaster ... (more)

Google Adwords Certified Partner Program Awarded To Smartfinds Internet Marketing

New company level certification presented by Google to Smartfinds Internet marketing for meeting Adwords Management requirements March 15, 2012 (Birmingham, MI): Smartfinds Internet Marketing (http://www.smartfindsmarketing.com), an Internet Marketing pioneer for more than 20 years and leader in web marketing including Google Adwords Advertising Management has received the new company level partner certification by Google. Smartfinds Internet Marketing, a web marketing agency, has met eligibility criteria which include passing a minimum of two certification exams, illustrating p... (more)

Free Webinars Promote Advantages of Local Business Listings

Ongoing FREE webinars (http://www.smartfindslocallisting.com/webinar.php) entitled, An Introduction to the Benefits of Local Business Listings, are scheduled to take place. The webinars are being hosted by SmartFinds Internet Marketing, with two upcoming sessions scheduled for Wednesday, February 24th at 10:00 a.m. EST and Thursday, February 25th at 2:00 p.m. EST. The free webinars will provide business owners with an opportunity to learn the many ways that local business listings can positively impact their bottom line through local business marketing. SmartFinds Internet Market... (more)

Geographic Marketing is More Than Just Claiming Local Business Listings

Geographic marketing is a uniquely effective opportunity for business marketing teams to fully optimize their local business listings online. Many businesses have gone down the path of claiming their local business listings, but we have seen two distinct problems. The first is that while the local business listings have been claimed, they are only claimed at Google Places. That doesn’t necessarily benefit the overall geographic marketing process on the web, which we will discuss further. Let’s discuss briefly why there is more to geographic marketing than Google Places. You will... (more)

Local Business Listings Are Not About Getting Listed

The number of service providers that are attempting to help the local business and the small business to get listed are on the rise as the Internet becomes more valuable to the local businesses. What is strange is that in most of these cases the business is already listed! If you have a phone number for your business you are already listed with the major search engines and the major websites that focus their attention on the local market. The local listing websites can be broken down into four major categories that include with some examples: * Search Engines (Google, Yahoo, Bing... (more)